Digital Download with Paul Sutton
The latest thinking in marketing, social media and public relations strategy.
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Recent Episodes
Can Social Media Help Tackle Homelessness? [S5 E6]
There are now 100 million homeless and displaced people in the world, and the issue is becoming a major problems for most countries and cities around...
Digital Minimalism, Data Privacy & Cryptocurrency [S5 E5]
Over the last ten years it's become increasingly clear that data is the new gold. While the likes of Google and Facebook make money from selling data,...
Problems with Public Relations [S5 E4]
The public relations industry has a love/hate relationship with the public relations industry. Its own biggest supporter and yet its own biggest critic,...
How to Use Content Marketing for PR [S5 E3]
Content marketing has become associated with inbound marketing and sales funnels, with communicators in danger of being swamped by advertisers when...
How to Handle Misinformation in a Crisis [S5 E2]
Fake news and propaganda have existed for decades, if not centuries. But with social media algorithms reinforcing confirmation bias and with the advent...
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