Digital Download with Paul Sutton

The latest thinking in marketing, social media and public relations strategy.

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The Most Popular Metrics in PR in 2021

Posted October 20, 202100:32:46

Measurement has been a monkey on the public relations industry's back for as long as anyone can remember. But sometimes it helps to look at where the...

What Does it Take to Build and Market an App?

Posted October 13, 202100:35:30

Do we need an app? It's something that's now heard very often in marketing circles, as if building, maintaining and marketing an app is the easiest...

Is Digital Connectivity Bad for our Mental Health? [rebroadcast]

Posted October 10, 202100:26:20

The last two years are starting to take their toll on us. Stories of struggling with the relentlessness of social and economic unrest are common, and...

Trolling & Online Abuse: Enough is Enough

Posted July 14, 202100:33:32

The online abuse targeted at Marcus Rashford, Jadon Sancho and Bukayo Saka after England's Euro 2020 final defeat was sickening. And yet it was entirely...

Socially Mobile: Helping PR Practitioners Increase Their Earning Potential

Posted June 23, 202100:28:12

In the last few years the lack of diversity in the public relations industry and the over-indexing of private school-educated practitioners has come...