Digital Download with Paul Sutton

The latest thinking in marketing, social media and public relations strategy.

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3 Key Challenges for Public Relations in 2022

Posted December 1, 202100:25:55

The public relations industry has rebounded from the COVID-19 pandemic far quicker and stronger than many predicted it would. It is arguably in better...

Tackling Sustainability & Avoiding Greenwashing

Posted November 24, 202100:29:22

COP26 has thrust climate change and sustainability into the boardrooms of every single marginally responsible company around the world. While Governments...

The Downsides of Personal Branding

Posted November 10, 202100:27:42

Personal branding is a big thing in 2021, with much written on the significant business value of having a strong online presence and reputation. But...

Maybe It’s Time to Quit Facebook

Posted November 3, 202100:13:34

The Wall Street Journal's coverage of whistleblower Francis Haughen's leaked documents from inside Facebook make for fascinating and at times very disturbing...

Is Share of Search the Missing Link in Comms Measurement?

Posted October 27, 202100:30:30

Share of search has been used in the advertising industry for years as a way to prove a causal link between advertising and business results. It follows...