Digital Download with Paul Sutton

The latest thinking in marketing, social media and public relations strategy.

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Media, Celebrities & the Balance of Power

Posted April 6, 202200:38:00

Influencers have changed the nature of celebrity and the power dynamic of the media for good. Individuals now have the ability to impact the narrative...

Wikipedia for Business

Posted March 21, 202200:25:54

Wikipedia is an anomaly for marketing professionals; a fiercely moderated bastion to neutrality on the internet that public relations and marketing...

NFTs. WTF?!

Posted March 7, 202200:39:45

NFTs have become ubiquitous over the last six months, with everyone from Snoop Dogg to Gary Vaynerchuck extolling their virtues. As ‘the next big...

PR Survived the Pandemic! Or Did It?

Posted February 20, 202200:26:34

Back in the summer of 2020 as the world got to grips with COVID-19, PR leader Gini Dietrich made a bold prediction on this podcast that the public relations...

How to Futureproof Your Career for 2022

Posted December 7, 202100:34:47

2021 has been a struggle for many in the communications industry, with the ongoing pandemic coupled with evolving working processes and increasing demand...